Ethical Marketing for Competitive Advantage on the Internet
نویسندگان
چکیده
Dr. Claire Gauzente is Assistant Professor of Marketing and Organization at the University of Angers, UFR de Droit, Economie et Gestion, 13 allée F. Mitterrand, 49036 Angers cx 01, France. (33)241-962 235. [email protected] Ashok Ranchhod is Professor of Marketing at the Southampton Business School, Southamptin Institute, East Park Terrace Southamtpn, SO14 oRH, UK. (44) (0)23 8031 9541. [email protected]
منابع مشابه
Internet Marketing Strategies
The use of the Internet has increased in recent years remarkably. Companies employ the World Wide Web (WWW) to gather, disseminate and interchange information with actual and potential customers, and then Internet Technology seems to be served and applied as a strategic tool and affects strategies and practices of a firm such as Porter's competitive strategies. Many research findings confirm an...
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